Last weekend marked the Glitz Africa Fashion Weekend and the grand finale of the ‘Jump on Glitz’ emerging fashion designer competition.
The competition was run by Jump by Busy, in partnership with Glitz Africa, to discover, nurture and jump-start the fashion careers of talented fashion designers.
‘Jump’ is a youth empowerment initiative launched by Busy to support the Ghanaian youth by providing them with information in education, entrepreneurship, lifestyle and inspiration and self-improvement.
From over 100 entries, rounds of design presentations, master-class and internship sessions and a runway show, Melissa Arthur emerged the winner, with Nana Kweku Agyenim-Boateng as the first runner-up and Belinda Ofori as the second runner-up.
Melissa, who was excited at the opportunity to have her designs exhibited on the Glitz Fashion runway, went home with a Busy 4G router with free 50GB worth of data for three months and a cash prize of GH¢5, 000 and an opportunity to showcase her collection at the 2018 Glitz Africa Fashion Week.
First runner-up Nana Kweku Agyenim-Boateng, who is a student at the Joyce Ababio College of Creative Design, went home with Busy products and six months worth of 4G data.
Second runner-up Miss Belinda Ofori, who is the creative director for Turquoise Couture, went home with Busy products and four months worth of data.
The ‘Jump on Glitz’ competition attracted entries from aspiring fashion designers all over the country.
The entries were assessed and then shortlisted to 12 finalists. The finalists were taken through master-class sessions, where they had the opportunity to interact and learn from resource persons from Vlisco, prominent fashion designers such as Duaba Serwaa and Kwasi Kyei Darkwah, also known as KKD. The master-class featured lessons on fashion and media, brand management and marketing.