Guinness’ Free Land Campaign Ends

The last set of 16 winners

Guinness Ghana has ended its Independence campaign promotion dubbed, ‘#MyPieceOfGhana’ in a bold way.

It was exciting to embark on an ambitious campaign to change people’s lives by making them experience independence.

Some never dreamt of owning land at a prime area like the beautiful Appolonia City.

For a student like Collins Nkrumah Gyabeng who is studying Business Management at the University of Cape Coast, he still could not believe the campaign was real.

“I’m very excited and encouraged to complete my studies, graduate in 2019 and take my time to plan what I want to do with my land. Thank you to Guinness for this reward, indeed, I have been given the nod to be independent,” Collins said in an interview.

The excitement of Collins, who was the second winner during the promotion, reflects the mood and joy of all the other 15 winners who obviously couldn’t hide their joy. Interestingly, the land winners came from all corners of the country such as Takoradi, Bawku, Tamale, Lashibi, Lawra, Sekondi, Cape Coast, Yendi etc.

“I am very excited to say that most of the winners are Ghanaians starting their adult life, this clearly defines the motive behind the promo as we are giving them an opportunity to be independent,” said the Marketing Manager for Guinness, Lesego Lebogang Babe.

Apart from land, the promotion also offered Guinness consumers an opportunity to win millions of instant prizes, including airtime and data.

Guinness partnered the Ministry of Lands and Natural Resources and the Forestry Commission of Ghana to plant 61 trees, representing the country’s 61 years as an additional legacy for the land as part of the 2018 World Tree Planting Day.

Rita Rockson, Communications and Engagement Manager for GGBL, stated: “We can’t wait to see how the plots develop in the future and how this land changes into a thriving community.”