Game Triples Presence In Accra

From left: Richard Fuller, Africa director of Game, Vemeegan Pillay, Game Accra Mall Store Manager and Albert Voogd, CEO of Game

Two brand new Game discount megastores officially opened their doors in Accra recently – one at Achimota Retail Centre and another at West Hills Mall.

This brings to four the number of Game stores in Ghana, the first of which was launched in Accra Mall in 2007, while the second Game store opened in Kumasi last year.

Game Accra Mall has just undergone a major facelift to dovetail with the design of the two new stores.

The fresh new look incorporates elements such as lower fixtures to improve the line of site in the store and enhance a clutter-free shopping experience, as well as centralized till points for ease of access.

All three stores offered discounts for four days only, beginning 29 November to 2 December while stocks last.

Loyal support from shoppers over the past decade has reinforced the South-Africa based Game group’s decision to invest further in the Ghanaian economy.

Game’s Africa Director Richard Fuller expressed optimism about the group’s growing Ghanaian presence.

“We are honoured by the ongoing support from Ghanaian consumers, which indicates that their retail needs are being met in terms of product offering, price, customer service and shopping experience.

“The investment in Ghana entrenches Game’s position as Africa’s largest general merchandise retailer, and the stable economy of Ghana inspires confidence for our business to invest further in the country.”

Both the new Game stores had a “soft” opening prior to Black Friday so that we could provide customers with Black Friday specials, but the official launch is on Thursday for both stores. Game is a multi- department store, offering many products ranging from major domestic appliances to sporting equipment, high tech TV’s, home furnishings , toys cosmetics fresh food, dry groceries, stationery and so much more.

Mr Fuller outlined Game’s single minded commitment to customer satisfaction, which is applied through a rock solid trio of far reaching guarantees on price, satisfaction and service.

Game West Hills will be the 25th Game store outside of South Africa’s borders while Game Achimota will be the 26th.

The two new locations will make the Game more accessible to the residents in Greater Accra and shoppers who travel from further afield to take advantage of the discount prices.