Dentsu Aegis Network, BTL Marketing Sign Deal

Mawuena August

A leading global media and digital marketing communications networks, Dentsu Aegis Network, at the weekend secured its affiliation agreement with BTL Marketing Solutions Limited (BTL), a leading experiential agency in Ghana.

They celebrated the affiliation during a signing ceremony that took place at the BTL Marketing headquarters which was attended by clients, partners and major suppliers.

BTL will be Dentsu Aegis Network’s affiliate experiential marketing agency in the market and work closely with Dentsu Aegis Network and its Network brands in Ghana.

Dentsu Aegis Network Sub Saharan Africa (SSA) is part of the global media group that specialises in media, digital and creative communications and spans Southern Africa, Nigeria, Ghana, Kenya and Tanzania.

It owns businesses, affiliates and affiliate partnerships in another 32 markets across SSA.

BTL’s services include designing marketing campaigns, undertaking demand creation, merchandising, affecting trends via social media, trade and consumer research, executing experiential events and launches, innovating mobile marketing, managing client sponsorship, corporate social responsibility and field force management.

Their vision is to become world-class and most-sought after experiential agency in Africa.

They have recently been awarded with the Most Innovative Corporate Event Organizer of the Year, a testament to their skills and innovation.

Within four years, they have successfully executed over 2,900 projects, including 487 Live experiential events, 1708 open market activations, 452 mobile and consumer engaging activities and 171 B2B engagement.

IT has 41 permanent passionate staff members in Accra and contract staff littered across the country.

BTL has a credible client base including blue chip clients; Vodafone, Nestle, Woodin and Guinness Ghana, displaying their ability to work across global and local businesses.

Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Bevis Hoets stated that “we are excited about the prospects of BTL joining the Dentsu Aegis Network Group of affiliated businesses, as they will further strengthen our operating model in Ghana.”

Gabriel Kojo Appiah, CEO for BTL Africa said, “We see this as a strategic partnership which will augment BTL Marketing Solutions continuous resolve to deliver world-class experiential marketing services to our world-class clients.”

Andrew Ackah, CEO of Denstu Ghana, who spoke at the event said, “Denstu loves to associate with indigenous businesses which have defied the odds of their markets and built businesses that compete globally, a feat which BTL marketing has exhibited.”